September has been all about expanding opportunities and helping you keep your catalog error-free. From new B2B support in Australia to a long-awaited Shein integration, here’s a closer look at what we’ve been working on.
What’s new in M2E Pro? #
Sell on Amazon Business Australia #
Amazon has officially launched its Business marketplace in Australia, making B2B buying easier for companies of all sizes.
M2E Pro now fully supports this expansion, allowing you to:
- Set up B2B-specific prices and quantity discounts
- Manage VAT invoicing
- Streamline wholesale sales alongside your regular Amazon listings
If you’re selling in Australia, this is a powerful way to reach bulk buyers and corporate clients.
✅ Visit the M2E Pro documentation for step-by-step guidance on setting up Amazon B2B.
What’s new in M2E Connect? #
Shein integration launched #
We’re excited to officially roll out Shein integration for Adobe Commerce (Magento) in M2E Connect!
Shein offers massive visibility and a rapidly expanding customer base across the US and Europe. And it’s not just about fashion anymore – Shein has grown into a global destination for clothing, accessories, and a wide range of home and lifestyle goods.
With M2E Shein Connect, you can:
- Create Shein listings from your Magento catalog
- Keep inventory levels in sync between Magento and Shein
- Process Shein orders and track fulfillment in one central place
✅ Register on Shein today and enjoy 30 days free with M2E Shein Integration, plus 0% commission on Shein for the same period. It’s the perfect time to bring your catalog to one of the fastest-growing audiences worldwide.
Validation of Magento Attribute values #
If you’re selling on multiple marketplaces, you’re aware that each one has its own set of required category attributes. Missing just one attribute can delay your product from going live. To simplify the process, we’ve introduced a new validation feature in M2E Connect.
Now, whenever you save your category settings, the system automatically checks whether all required Channel attributes are correctly mapped to your Magento attributes for TikTok Shop, Kaufland, OnBuy, and Temu. You’ll see whether your products are ready to be listed and if additional details or attribute changes are needed.
This feature helps you create complete, compliant, and ready-to-sell listings from the start, so you can spend less time troubleshooting and more time selling.
Set Manufacturer's Suggested Retail Price on OTTO #
You can now set more transparent prices for your OTTO listings. A new option in your Selling Policy lets you configure the Manufacturer’s Suggested Retail Price (MSRP) for your products. By providing an MSRP alongside your offer, you can display discounts, show buyers the original value of the item, and make it easier for them to understand the savings.
To enable this option, select a Magento attribute that contains the MSRP value.
✅ To ensure the value stays accurate on OTTO, make sure that Price Revise is enabled in your Synchronization Policy.
Attention Kaufland sellers: GPSR attributes required #
A quick reminder for Kaufland sellers: make sure to provide General Product Safety Regulation (GPSR) attributes for your listings. Kaufland has announced that the GPSR-related fields will soon become mandatory.
In M2E Connect, these attributes are already required in your Category settings. We recommend that you double-check them now to avoid potential listing interruptions once Kaufland enforces the change.
More updates are on the way soon. In the meantime, upgrade to the latest version of your extensions and put these improvements to work.
✅ Need assistance? Reach out to our support team anytime.
