This overview is for businesses that are VAT-registered within the European Union.
What is the VAT Tax Rate in Europe #
Selling across the EU? You must charge VAT based on your customer’s country, whether it’s Germany, Austria, Poland, Slovakia, or any other country. Below is a snapshot of VAT rates across Europe.
Platform-Specific VAT Rules for EU Sellers #
VAT requirements vary by platform; here’s a breakdown of how top EU marketplaces handle it.
Kaufland Does Not Allow Manual VAT Rate Entry #
On Kaufland, sellers don’t enter exact VAT rates; instead, you simply select a VAT category like Standard, Reduced, or Super Reduced from a dropdown.
The platform then automatically applies the correct VAT rate based on the customer’s country, simplifying compliance for cross-border transactions.
Manual VAT Entry Required on eBay, OTTO & OnBuy - Amazon Calculates It Automatically #
eBay, OTTO, and OnBuy require sellers to manually enter the exact VAT percentage per listing or in account settings, meaning you must track the correct rate for each destination country.
Amazon, on the other hand, automatically calculates VAT using your VAT ID, so no manual input is required.
Shein: All Prices Are VAT-Inclusive by Default #
Shein requires sellers to list gross prices (VAT included). The platform handles VAT display at checkout and takes care of invoicing, so you don’t have to manage any of it yourself.
TikTok: VAT Included, Auto-Calculated for Verified Sellers #
TikTok Shop requires gross pricing with VAT included, though the VAT amount isn’t shown in orders. If your VAT ID is verified, the platform calculates VAT automatically.
