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June 2025 M2E Updates: eBay Promoted Listings, List Variations on Temu, Amazon MCF for Walmart and More

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This month brings a wave of exciting updates across the M2E solutions. From long-awaited eBay Promoted Listings support to new marketplace expansions – let’s dive into what’s new.

What’s new in M2E Pro? #

Manage eBay Promoted Listings #

A long-anticipated feature is finally here! You can now create and manage eBay Promoted Listings in M2E Pro for Adobe Commerce (Magento).

Promoted Listings is eBay’s advertising service that boosts your products’ visibility in search results. Within M2E Pro, you can:

  • Manage existing eBay campaigns
  • Create new promotional campaigns
  • Link or unlink items from campaigns
M2E Pro Manage eBay Promoted Listings

What’s new in M2E Connect? #

Expand your reach with TikTok Shop Brazil #

Your next big opportunity is here: TikTok Shop has gone live in Brazil. Be among the first to list your products using M2E Connect and build your brand in this thriving market.

Expand your reach with TikTok Shop Brazil

Use Analytics Dashboard for TikTok Shop & Temu #

M2E Connect introduces a centralized Analytics Dashboard for TikTok Shop and Temu. With its help, you can view key metrics of your marketplace sales, shipments, and overall product performance. Navigate to Overview > Dashboard to get started.

M2E Connect Analytics Dashboard

Sell Configurable Products on Temu #

You can now list Magento Configurable Products on Temu in order to sell items with variations. Just like Simple Products, you need to add them to your Temu Listing in M2E Connect and provide the needed information, like category and variation attributes.

M2E Temu Connect List Configurable Products

You can now provide a Reference Link at the SKU level – a link to the same product on another Channel (e.g., Amazon, eBay). This helps Temu assess pricing based on other marketplace listings.

How to set it up:

  1. Go to your Temu Selling Policy > Price section
  2. Choose a Magento attribute that contains the link
  3. Make sure the link begins with https:// or http://
M2E Connect Temu Reference Link

Fulfill Walmart orders with Amazon MCF #

Good news for sellers using Amazon’s Multi-Channel Fulfillment (MCF)! You can now fulfill your Walmart orders using your FBA inventory through M2E Amazon MCF.

Go to Configuration > Settings > Channels and enable MCF for Walmart. From there, Amazon will take care of warehousing, picking, packing, and shipping, while M2E handles the order routing and keeps your Walmart order details synchronized.

Fulfill Walmart orders with M2E Amazon MCF

Make sure you’re using the latest versions of M2E Pro or M2E Connect to access these new features.

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