Creating duplicate listings violates Walmart Marketplace policies and may result in item removal, account suspension, or even termination.
This guide will walk you through how to detect, review, and resolve duplicate listings to ensure continued compliance and account stability.
What Are Duplicate Listings - And Why They Matter #
Duplicate listings occur when the exact product appears multiple times on Walmart.com due to incorrect or inconsistent product identifiers (Product IDs).
Walmart combines listings that share the same Product ID to enhance the customer experience and eliminate clutter.
Using inaccurate Product IDs can cause:
- Duplicate product pages,
- SEO performance issues,
- Confusion for customers,
- Violations of Marketplace policy.
Step-by-Step: How to Manage Duplicate Listings #
ℹ️ Learn more about how to manage Walmart Duplicate Listings.
Step 1: Access Duplicate Alerts #
- Go to your Seller Center dashboard.
- Navigate to Catalog > Pending Review > Potential Duplicates tab.
Optional Setup (Recommended):
- Enable duplicate listing alerts:
- Go to Notifications > Settings.
- Scroll to the Items section and check the box for Duplicate items identified.
Step 2: Review Duplicated Listings #
- Find the flagged item in the Potential Duplicates list.
- Click Review Duplicate to access the detailed view.
- You’ll see all suspected duplicate items alongside your original listing.
Step 3: Make a Decision #
- For each duplicated item, choose to:
- Mark as Unique if you believe it is not a duplicate.
- Confirm Duplicate if the items are indeed the same.
- After verifying your selections, click Submit.
- The item’s status will update accordingly in the Pending Review tab.
Tracking Review Status #
Use filters to track your duplicate listing resolution progress:
- Filter by status: “Needs Action,” “In Review,” “Processing,” or “Error.”
⚠️ Consequences of Ignoring Duplicate Listings
Failure to resolve duplicate listing issues can result in:
- Suppressed or removed listings;
- Account suspension or termination;
- Reduced discoverability and SEO performance.
FAQs: Duplicate Listings on Walmart #
How do I locate my duplicate listings? #
- Go to Catalog > Unpublished in Seller Center.
- Use Filters > Status Change Reason > Select Potential Duplicate Item > Apply.
How do I fix a duplicate listing? #
- Update the item’s Product ID with the correct value.
- Re-upload the item via Seller Center or Walmart Marketplace API.
Why are duplicate listings disallowed? #
They:
- Create cluttered search results.
- Confuse customers.
- Harm performance in external search engines like Google.
How to prevent duplicates in the future? #
- Always verify Product IDs for accuracy.
- Ensure variant products (color, size, quantity) have distinct identifiers.
- Never reuse different Product IDs for the same item to manage internal logistics.
Should I purchase Product IDs? #
Yes, especially if:
- You are the manufacturer or brand owner.
- No existing Product ID is available for your item variant.
Didn’t get a duplicate item notification? #
- Double-check your Notification Settings in Seller Center.
- If still unresolved, click the Help button in the Seller Center toolbar to contact Support.
Was your item merged or removed by mistake? #
- Dispute the action by selecting Help in the Seller Center and opening a case with Support.
What happens if I ignore duplicates? #
- Items left unpublished for 90+ days are permanently retired.
- They will no longer be searchable or recoverable in Walmart’s catalog.
💡Explore More Features
Learn more about the Walmart extension by M2E Pro:
👉 Find the full feature list of the Walmart extension for Magento users.
