Amazon Sales Analytics by M2E Pro provides Magento sellers with the ability to monitor Amazon business performance in one place. It extracts information from all connected Amazon accounts and marketplaces, displaying it in detailed reports and charts.
Sellers can see sales trends by comparison, compare marketplace performance, and review product performance based on revenue, profit, and margin, and use customer analytics to understand buyer behavior and market trends for better product, marketing, and operational decisions.
They can also view Amazon Total Fees to see exactly how much they pay Amazon for each order.
The analytics dashboard provides:
- Regularly updates sales information
- Long-term trends in revenue, profit, and margin
- Comparison of SKU and marketplace performance
- Top performers and low performers lists
- Order information with cost and profit calculation
With Amazon Sales Analytics, you can track costs, analyze product profitability, price tactically, and measure your overall business health. You can identify weak spots, optimize operations, and increase profit by tracking these figures.
ℹ️ Note: M2E Sales Analytics is free for all M2E users.
How to bring in Amazon product costs from Magento (Adobe Commerce) #
M2E Analytics enables you to import product cost information, thereby computing essential business metrics. This guarantees a precise understanding of your financial results.
Here’s how to transfer product costs from Magento to M2E Sales Analytics.
Step #1. Exporting product costs #
Any method you prefer is acceptable, including the standard Adobe Commerce export tool.
- Navigate to System → Export.
- Choose Products for Entity Type.
- Select the Cost and SKU attributes.
- Click Continue and download the CSV file.
Step #2. Setting up the CSV file #
Keep only two columns: sku and cost. Make sure each has the correct values.
Step #3. Importing the costs into M2E Analytics #
- Access M2E Analytics.
- Navigate to the page called Profit Analytics.
- Select Import Cost and upload your CSV doc.
Once the import finishes, M2E Analytics presents the latest product metrics and performance summaries. You can download them as a CSV for analysis or reports.
ℹ️ Note: The imported cost data is only used for analytics purposes. It does not update your Magento product listings or Amazon listings in any way.
