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Shein Seller Fees

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How much does it cost to sell on the Shein Marketplace?

Shein makes things straightforward, whether you're entering the US or EU market. You won’t find any monthly subscription charges here. Instead, Shein takes a flat 10% commission on each sale, but only after your introductory grace period ends.

Here’s a closer look at how seller fees work and the regional terms you should know before getting started.

U.S. Sellers #

Shein Marketplace is built to support your business, not burden it. With zero upfront costs and a simple commission model, it’s designed to keep selling accessible, especially for newcomers.

Your cost breakdown at a glance:

  • Platform fee: Absolutely $0;
  • Onboarding support: Free - get set up without extra charges;
  • Built-in Ad tools: Free to access and use;
  • Referral commission: Up to 10%, depending on your product category.

Bonus: Most new sellers benefit from a 0% commission window for the first 30 days.

Other charges to know:

  • Using Shein fulfillment service (SFS)? Expect additional costs for storage and order handling if you choose to enroll in this optional service.
  • Late delivery fee. Orders not delivered within 7 business days will incur a $1 penalty per order - a nudge to prioritize fast, reliable shipping.

EU Sellers #

Ready to take your brand pan-European? Shein Marketplace gives you the tools, visibility, and guidance to expand, all with transparent pricing and zero upfront investment.

What it costs to sell on Shein (EU & UK):

  • Platform access: €0 - no monthly fees;
  • Onboarding assistance: €0 - professional setup support included;
  • Marketing tools: €0 - gain exposure without extra costs.
  • Referral commission:
    • 0% during your first 30 days;
    • 10% standard rate on EU storefronts;
    • 12.24% on the UK site once the intro period ends.

Additional considerations:

  • On-time delivery promise (EU only): Shein rewards buyers with 500 points if an order is delayed, but there’s no direct financial penalty for sellers under this program.
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