Using a Simple Product with Custom Options, you can create variations by adding customizable options to a product.

When listing Simple Products with Custom Options on Amazon, M2E Pro creates Variations on the basis of options.

Let’s take a look at the example of such a Product and how its custom options are displayed in Magento:

In M2E Pro Listing, this Product will be displayed with custom options (variations).

Click Manage Variations to see the list of options:

Find out how to calculate price and quantity for your Simple Product with Custom Options in these articles: