Here’s something worth your attention, especially if your eBay store has too many old listings just... sitting there.
Meanwhile, any listing that hasn’t seen action in 90+ days is flagged as stagnant.
What counts as “activity”? For multi-quantity items, sales are the obvious metric. For one-off items, it’s less clear; views, clicks, or just minor edits might help, but nothing is confirmed.
eBay reps also mentioned that most sellers have around 20–25% of their listings in this stagnant zone. That might be dragging your performance down.
What can you do? #
Here’s what eBay recommends, and what works:
- Revisit those dusty listings. Update your pricing, tweak the item title, and revise your Item Specifics.
- End > Revise > Relist. This simple sequence gives eBay a fresh reason to reindex your product. Think of it as hitting the refresh button on visibility.
- Don’t ignore them. Even if the item isn’t trending now, a quick polish can boost its discoverability. Use your data: if a listing has views but no buys, the price or photos need a second look.
- Let M2E Pro do the heavy lifting. With automation rules and inventory syncing, you can strategically revise or relist older items without manual effort.
How to revive stagnant listings with M2E Pro #
Description policy #
In the Description Policy section of M2E Pro (see official documentation), you can add a custom product description, enrich your listings with additional images and videos, and set up a custom title with targeted keywords.
This allows you to optimize your eBay listings for search and conversions directly from your Magento admin panel. With M2E Pro, you're not just syncing data - you're enhancing your product visibility through SEO-friendly content, multimedia elements, and flexible layout configurations tailored for each listing.
Revise rules #
In addition, you can configure flexible sync rules, such as Revise Rules (see official guide). For example, if a user updates the title, subtitle, images, description, etc., in Magento and has enabled those options in the Revise Rules, M2E Pro will automatically push those updates to eBay. This helps ensure your listings stay consistent, up-to-date, and optimized without manual revisions on the marketplace.
eBay promotions and discounts #
Finally, if your listings have gone stagnant, there’s a way to boost their performance using eBay promotions and discounts. M2E Pro fully supports this functionality (see promotion guide), allowing you to create and manage promotional offers directly from your Magento panel. This can help attract more buyers and improve the visibility of underperforming items.
Top unsold products #
M2E Pro users can get exclusive access to a powerful feature in M2E Analytics, Top Unsold Products. It helps you instantly identify which items haven’t sold for a specific number of days.
Just head to analytics.m2e.cloud or open M2E Analytics via your M2E Pro or M2E Accounts panel, then navigate to the Product Analytics tab.
You'll find clear insights into which items have gone stagnant.
That means you can quickly spot underperforming items and take action: revise prices, update titles, or launch eBay promotions.
✅ M2E Sales Analytics is completely free for all M2E Pro users. Use this smart tool to make better decisions and give your listings the push they need.
